Venture Capital – growth or marginalisation?

We’ll let you into a secret, we’re obsessed with Dragons’ Den – we even watch re-runs. There’s always a surprise in the Den and we love shouting our speculative investment values and sail or fail predictions at the telly.

Whilst the journeys and formulae behind the innovations are inspirational, the conviction, passion and determination of the pitchers is a huge determinant of success in the Den. It’s about having a plan and confidently convincing the potential “dragons” that you’re worth investing in.

Take the Den’s Fussy deodorant, famously Steven Bartlett’s biggest regret. The natural eco-friendly deodorant has gone down a storm, with the company is now valued at £40,000,000. At What’s the Plan Stan, we’re both lovers and users of Fussy.

Whilst venture capital isn’t for everyone, Fussy founder and CEO Matt Kennedy said “It basically catapulted us along a couple of years, versus where we would have gone without it”.

Whilst there’s other ways of securing funding, such as loans and grants, here’s the pros and cons of venture capital investment:

Pros

  • Faster Growth
  • On-tap mentoring and support
  • Access to networking
  • Cash injection with no debt

Cons

  • Equity dilution
  • Loss of control
  • Pressure to meet targets
  • No easy exit

Whether you’re a start-up or need to finance your next growth milestone, at What’s the Plan Stan?, we can formulate a plan to secure the funding you need – without distraction to the business.

Don’t sweat it!

Talk to us about growth, today.

more insights

The Sunday Times Rich List 2025

The first rich list since Rachel Reeves’ non-dom tax changes has seen the biggest fall in billionaires on record, the third year on the trot for the downturn in the number of billionaires living in the UK. 

Read more >